Niches you can fill
One sneaky way to success in the video game journalism field is niche markets, or tiny corners of the business that either don’t exist or are poorly represented. The goal isn’t to pick a niche and try to fill it, you’ll end up hating your job more than the guy on Office Space. Instead, just write about everything that interests you on your blog. Eventually you’ll notice you lean towards certain topics. Follow that lean, and as you gain knowledge and experience you’ll begin to master the niche. Then it’s time to push your talent like there’s no tomorrow.
Examples of niches in video games:
- Independent gaming
- Genre-specific (RPG, fighting games, etc.), especially MMO-centered
- Retro gaming (not the most lucrative niche, but it’s there nonetheless)
- Casual gaming (enormously lucrative and growing every day, great potential here)
- Hardware blogging, such as tweaking PC performance or drooling over the PS3 motherboard
And of course that’s just a small list of the most obvious niches. The real prizes are in ideas that haven’t been dreamed of yet. Find a good focal point and start expanding. Before you know it, you’ll be a niche superstar.


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